TikTok doesn't just know what music you like, it might be deciding what music you like. Before the rise of Tiktok people discovered music through the radio, recommendations from friends and albums. Today, millions of people can discover the same song from a fifteen-second video without ever knowing the artist’s name. TikTok has completely changed the way our generation experiences music, switching how we interact with albums, encouraging artists to create songs designed to go

How has social media changed the way we express individuality through fashion? Is it self expression when thousands of people are dressing similarly? Have you ever looked through your wardrobe and wondered why you no longer reach for clothes you once loved just a few months ago? Perhaps you tell yourself that your taste has changed or that your personal style has evolved as you grow. But what if these changes are influenced by more than just your own preferences? In a world

Giving a dementia patient a spoonful of their favorite meal can bring them back to times their brain can no longer recall. The food marketing sector can use the same method to sell you anything convincingly through nostalgic appeal. A strong enough flavor can recover a memory buried deep in the mind, but what separates therapy from manipulation? Well-being is the main goal of a care facility, while in a conference room, it is to increase sales; the neuroscience of flavors can

From the car window, Salem looked almost disappointingly normal. It was pretty, of course. It had the small streets, old buildings, and very American little-town feeling I had expected. But nothing about it seemed particularly dark. There were no haunted pumpkins laying around or a ghostly woman standing beside a graveyard. There was really no obvious sign that we had entered one of the most famously haunted cities in the United States. It was just Salem, Massachusetts. As s

When Coachella comes around, you just know that it will be the only topic spoken about for weeks to come. And last weekend’s Coachella (April 10-12) did not disappoint. The looks, the food, the heat, and, most importantly, the performances, were all everyone wanted to talk about. The headlines of this Coachella’s night one (Friday) and night two (Saturday) were Sabrina Carpenter and Justin Bieber, respectively. Sabrina’s performance was a full-on experience: multiple sets,